Our Team

Daniel created the Watt to Wear brand in 1993 and remains a key part of the business, often found picking up the phone to discuss your clothing and merchandise requirements. With a hands-on approach to the business, he is keen to meet both new potential clients and of course, our many well-established customers both here in the UK and overseas. When spare time allows, Daniel will often be found sitting astride either a horse, motorcycle or bicycle.

Joining us in 2011, Edwina very quickly became our expert in preparing most of the large international orders, dealing with several customers worldwide. Enjoying the creativity that the job sometimes brings, Edwina has been involved in the design of many uniform collections for clients both overseas and here in the UK. Edwina loves any excuse to jump on a plane, whether it’s to the Middle East for work or on a well-deserved holiday.

Luisa joined Watt to Wear in 2014 and continues to build on her knowledge and expertise, working with several key customers in both the corporate and equestrian sectors. As with all our staff, she will help you with your garment selection and advise you on the best possible decoration techniques available. Luisa is out and about in the fresh air as often as possible and particularly enjoys spending time with her family whom also have a love for the great outdoors.

Joining Watt to Wear in February 2025, Rebecca is one of the most recent members to become part of our team. Spending the previous 17 years at the local Registry Office, she officiated many weddings and licenced all the wedding venues in Somerset. Outside of work, Rebecca enjoys spending time with her husband, two daughters and the family Cocker Spaniel, regularly hiking on Exmoor or heading out for a camping trip. When not enjoying the great outdoors, she can be found hiding with a good book, completing a jigsaw puzzle or painting a new piece of artwork. Not forgetting that she is also a qualified chef and loves to cook or bake too. With many talents she is a great addition to our team.

Steve joined the team in 2019 bringing a wealth of experience from his extensive background in publishing and commercial print. Steve produces garment designs and visuals for our clients, as well as heading up our in-house Dye Sublimation and Vinyl Transfer printing services. When not spending spare time with family and friends, Steve can be found in his home recording studio creating electronic music which he has had released on a number of respected international record labels.

Becky joined the embroidery team in 2013 and has gained a wealth of experience when it comes to embroidering your garments. Becky has an acute eye for detail and is keen to share her knowledge with the whole Watt to Wear team in order to continually improve our service. At home, Becky is a skilled baker and produces fantastic cakes, decorated for all occasions. When not icing a cake, she spends time with her family and their recent new addition, Louie the beagle.

Marianne, the newest member of the team, joined Watt to Wear in January 2024, and has since been honing her skills as an embroiderer. Prior to this, she was a skilled willow basket weaver, a craft she continues to enjoy in her spare time. Marianne is also passionate about up-cycling and loves spending quality time with her family and friends. Her diverse talents and creative spirit make her a valuable member of the Watt to Wear team.

Leah joined the Watt to Wear embroidery team in 2024 having previously worked as a skilled seamstress. With her keen eye to detail she has very quickly become a valuable part of the team. In her spare time, Leah runs a local roller-skating club, alongside her partner of 21 years, whom she first met at her local roller disco. With three teenage boys and Gruffy the “locally famous” very cute black pug, she still manages to find time for walking, music festivals and trips around the UK and Europe with her family in their cherished campervan.

Ed has been part of the team since 2016, initially responsible for all Goods In and Goods Out. During his time at Watt to Wear, he has gained a wide knowledge of the business, changing roles in 2022 to become our trusted Accounts Administrator. A previous position at HMV saw his eclectic taste in music grow and fuelled his lifelong passion for film and the arts, all of which are still top of his agenda when relaxing at home today.

Ella is another recent, welcome addition to the Watt to Wear team. With previous experience in the livestock and equestrian sector she has already proven to be a valuable member of the team. Responsible for all Goods In and Goods Out, she frequently utilises her knowledge to ensure the smooth flow of operations. As the owner of an ex-racehorse, an Irish Draught, a Cocker-Spaniel and a Lurcher, Ella finds herself enjoying the outdoors on a regular basis. Whilst not walking or riding she can be found with her head in a good book, anything from a murder mystery to a factual documentary.